The Power of TextCastLive and Mobile Marketing

Advertisers and business owners are getting on board with direct response mobile marketing because the response rates are simply too high to ignore. TextCastLive is a new service that uses the principles taught us by direct marketing mediums like direct mail and e-mail autoresponder systems and applied them to SMS text message marketing to provide a platform-independent, robust, enterprise-class, scalable mobile marketing solution. TextCastLive can be integrated into mobile applications and marketing campaigns.
The Code
The TextCastLive user interface was designed using the new Adobe Flex technology, which allows a web application to run and feel like a desktop application. It can make a website with many functions and features easier to use by allowing the user to operate it in much the same way as a program on your computer. The end user does not have to install anything that they do not already have to use it. Another benefit is that Flex runs in a Flash Player, which almost everyone has already.
The Scale
Scalability is a huge concern when employing any technology that is mission critical or deeply integrated, and TextCastLive fits the bill. TextCastLive was designed to scale from the ground up. From the hardware that the actual databases and code reside on to a usage-based subscription model, TextCastLive can grow with your mobile marketing efforts. Here’s a scenario to illustrate the point: TextCastLive is a locked system, which means that once you double opt in a person to receive text messages, you cannot export that list, as that would constitute a breach of telecommunication service provider compliance. So what happens when your list grows and you really take off? The solution you are using will either be able to handle the increased volume or it will not. If your system of choice cannot handle the new volume and you cannot get your subscribers out of the system, you are in real trouble.
To read the full article, click here: http://www.toponereport.com/textcastlive-and-sms-mobile-marketing/
To find out more about what TextCastLive can do for your business, click here.