Optimize Your SEM Campaign

Once you have your Google AdWords account all set up and your SEM plan of attack in place, it’s time to optimize. First of all, set up a Google Analytics account if you haven’t already. Google Analytics is a free analytics tool that will tell you everything you need to know about the kind of traffic you’re getting and where it’s coming from.
Next take a look at your landing pages. The importance of the landing page for your site cannot be overstated. It is the first impression of your site that will often determine whether or not the customer or user will ultimately buy from you. It’s a good idea to develop two different landing pages and to test them against each other to see which one converts better. This is called A/B split testing.
Next you will want to optimize your CPA or cost-per-action, keywords, and ads. Evaluate your ad copy to see how it is performing. As with landing pages, it’s also a good idea to play around with ad copy to see which string of words is the most effective in getting people to hit that buy button.
SEM can be a great way to make money and improve your sales online, but you want to make sure you’re doing it right. A badly-run SEM campaign can end up costing you a bunch of money with little return.
For more information on this topic, read the full article at: Top One Report