Elsie the Cow

By Joel Comm February 7, 2000 27 Comments   

Old friends are nice to see again, and to visit with. Today’s FamSite visits with someone who we all should remember from our childhood, as she has been around since the 1930′s. She is a familiar face to anyone who liked a nice cold glass of milk to go with those cookies that were a favorite family snack.

The name of the site is Elsie the Cow, and is the official site for Bordens Dairy Products. At this site you can find out about the history of one of the top 10 advertising icons of all time, and one of the best known today. But you can also find out about the products that she stands for. There is also a special recipe section for cooking and using some of those delicious products.

So move aside Tony the Tiger and Jolly Green Giant, today is the day we visit Elsie. Enjoy your stop here, and be sure to share it with a friend.

http://www.elsie.com/

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27 Comments to “Elsie the Cow”
  1. Christopher M. Clarke says:
    Hi, I'm Beuregard. Seriously. My mother, Rainie Clarke, was the voice of Elsie on the radio in the late 1940s. When Elsie took a brief time out to have "Beauregard" in 1949, that was because my mother was delivering me. Sadly, Rainie came down with polio in 1953 and was bed-ridden until she died in 1965. A lady of many talents, she worked fulltime from her bed as a radio program monitor, wrote an (unpublished) autobiography and several volumes of poetry, and raised three children.
  2. Jaime Schule says:
    I would like to find the value of The Elsie Game. It was manufactured in 1941 from the Selchow & Righter Company.
  3. When I was a child, my mother sent away for a promotional printed cardboard house for Elsie and her family. There were also cardboard figures of Elsie, Elmer and Beauregard. I loved this and played with it for a long time. Does anyone else remember this? kathy
  4. kathleen Gransee says:
    When I was a child, my mother sent away for a promotional cardboard house for Elsie and her family. It had to be punched out and put together. It also had cardboard figures of Elsie, Elmer and Beauregard. I really enjoyed it. I have not seen anyone mention it as memorabelia. Does anyone else remember it? Kathy
  5. kathleen Gransee says:
    When I was a child, my mother sent away for a promotional cardboard house for Elsie and her family. It had to be punched out and put together. It also had cardboard figures of Elsie, Elmer and Beauregard. I really enjoyed it. I have not seen anyone mention it as memorabelia. Does anyone else remember it? Kathy
  6. kathleen Gransee says:
    When I was a child, my mother sent away for a promotional cardboard house for Elsie and her family. It had to be punched out and put together. It also had cardboard figures of Elsie, Elmer and Beauregard. I really enjoyed it. I have not seen anyone mention it as memorabelia. Does anyone else remember it? Kathy
  7. Kat says:
    I remember that there used to be a song they sang on a commercial that spelled out Elsie's name..would like to know the whole thing. It began with, "E is for Everything she gives us..L is for the Lovely things she does...S is for the Satisfying moments...I is for the pure Ingredients.. please help with the rest?? thank you! :)
  8. Melissa says:
    I recently bought a set of 8 cups that has Elise on them. I would say they are ice cream or soda fountain dishes. Anyone have any information or know where I can search them online? THANKS!
  9. John says:
    I have a porcelain bowl and 8 cup set of Elsie and family. I am 60 years old and it has been in the family since I can remeber. Perfect shape - looking for value. Thanks, John
  10. nancy says:
    would like to know the age and background of small charm of elsie head with namethank you
  11. Karen says:
    Back in the fifties I had an Elsie game. I kept the board all these years, but the dice are lost forever. Any chance I can get dice for this game? It was a favorite of mine, and I want to share it with my grandchildren. Thanks.
  12. Cindy says:
    When we were building our home in 1980, we discovered a buried Elsie cup on the construction site. Its an old metal (maybe tin?) cup with the Elsie/Flower design stamped in 3 times around. Its a small one piece cup with the handle riveted on. I'd appreciate any info on age, value or background on this item. Thanks!
  13. Jennifer says:
    When I was about three, my grammy passed on the family's prized Elsie the Cow. My dad and his two sisters grew up with the stuffed doll, whom they had gotten when my grandmother mailed in a promo to Bordens back in the 50's. After it was given to me, we promptly went on a cross-country road trip. One day, 2 hours into that day's drive, I suddenly said "Where's Elsie!?" (Left behind at the hotel.) Dad's never forgiven me for losing her. :(
  14. Sandy Hicks says:
    We have an Elmer Mug and an Elsie Mug and need to know what they are worth. Could anyone tell me. They are in mint condition.
  15. michelle says:
    Elsie the Cow mug extremely old mint condition. Its my grandma's and she has had it forever. Need help on the value.
  16. Joseph says:
    I ahve a Elsie cookie jar my mother passed on to me. Is there anybody who has an estimate to it's value. I've looked and can't find one. Thank You
  17. wendy says:
    I am doing a search for the original elsie the cow that stood in front of the Bordens building. I work for a non-profit and we are bringing history home. I serionusly need your help you can contact me at [email removed] Thank you!
  18. Mherron says:
    When we were kids, we had a set of 4 mugs with Elsie and her family on each mug. There was Beauregard (dad), Elsie (mom), Beau (son), and I cannot remember the name of the daughter. Does anyone know?
  19. Mherron says:
    When we were kids, we had a set of 4 mugs with Elsie and her family on each mug. There was Beauregard (dad), Elsie (mom), Beau (son), and I cannot remember the name of the daughter. Does anyone know?
  20. Mherron says:
    When we were kids, we had a set of 4 mugs with Elsie and her family on each mug. There was Beauregard (dad), Elsie (mom), Beau (son), and I cannot remember the name of the daughter. Does anyone know?
  21. Rebecca says:
    My boyfriend was talking about "Elsie sticks" this week so I was seaching for information online. That is how I found this posting. He remembers building things with the plastic sticks and that there were contests. I would also like more information about these. Rebecca
  22. Elizabeth Wright says:
    I have a cow creamer of Elsie the cow and wonder what it's worth?
  23. larry says:
    why cant i find any info on the plastic ice cream bar sticks? i thought they were called elsie sticks? i remember eating those bars with the plastic sticks when i was a kid! please let me know how to find out about them thank you ,larry
  24. Mary Ellen says:
    Can anyone help me find the value of an Elsie the Cow lamp. It is just her head with an open mouth, signature corkscrew curl, and necklace of daiseys at the base. It is made of hard plastic with the original power cord that exits at the bottom. There is a switch in the back of her neck. It works! It is approx. 9 1/2" from the tip of her horns to the base. It still retains it's original color. Thanks for the help.
  25. Mary says:
    I have a set of Elsie Glasses either 10 or 12 oz. they were my Grandmothers and she gave them to me about 15 yr.s ago and she had them I would like to say maybe 30 yr.s before that. I was wondering if they are worth anything today ? I don't know how to find them on line. If someone could asist me I would appresiate it. Thank You.
  26. renee dinges says:
    I need to find the value of elsie the cow figurine.
  27. renee dinges says:
    need to find the value of elsie the cow figurine, standing on 4 legs with her mouth open.

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